Research tools for market research
There is one huge industry, which is very well known to every customer. It is FMCG (Fast Moving Consumer Goods) or CPG (Consumer Packaged Goods) industry. Fast moving means that its products are short lived on the shelves. Consumer Goods means many people buy its products every week or month, because their daily use. It includes household items (cleaners, polishes, air care), confectionary items, food stuff (ice-cream, snacks, baked goods, fresh products), beverages, alcoholic beverages, stationery, health supplements, OTC medicines. Companies on these market operate with low production costs and massive sale, but level of competitiveness may be too big for some of them. They can manage with this competitiveness by conducting FMCG marketing research Poland....
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